Value co-creation in branding: A systematic review from a tourism perspective

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

Value Creation in Tourism Network Systems

Networks are assumed to enhance tourism small firms’ performance and competitiveness. Research indicates that there are different sources of values that could derive from these networks such as cost and time efficiency, quality improvement, flexibility and innovation. However, in most cases, these values are associated to a general framework of what Information Communication Technologies (ICT) ...

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

On value and value co-creation: A service systems and service logic perspective

r 200 3 lmaden. Summary The creation of value is the core purpose and central process of economic exchange. Traditional models of value creation focus on the firm’s output and price. We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and service-dominant (S-D) logic. We take the view that (1) service, the application of co...

Analyzing e-business value creation from a resource-based perspective

In recent years, scepticism about the value of e-business and information technology (IT) at the level of an individual firm has been renewed. In this sense, information systems researchers face pressure to answer the question of whether and how e-business creates value. To respond to this challenge, this paper develops a conceptual model, grounded in the resource-based theory, for assessing e-...